Ruhaya Life

The main challenge on this project was unifying three fairly different businesses - fresh seafood, modest fashion, and makeup artist services - into one site that still feels like a single brand, not three sites stitched together. Built with Astro to stay fast despite a lot of product photography, with navigation that clearly separates each business line.

Since the target customers are more comfortable ordering through chat than filling an online cart, ordering was routed directly to WhatsApp from every product page - a better fit for how this audience actually shops than a full e-commerce checkout.

The business owner can update product information and pricing themselves through TinaCMS - a git-based CMS wired directly into the site’s content - without needing a developer for every small change. Subtle animation touches (GSAP, smooth-scroll) were added to make the site feel more premium without sacrificing speed.